Early telescopic astronomers, observing Mars from a great distance through primitive instruments (though they were advanced for their day), were limited to studying albedo contrasts on the surface of the planet.
When Giovanni Schiaparelli began observing Mars in 1877, he believed that the darker features were seas, lakes, and swamps and named them accordingly in Latin (mare, lacus, palus etc.).
Over the next two decades the most prominent features picked up various informal names (such as the Hourglass Sea for what is now Syrtis Major Planum) but there was no overall system.
Proctor's names remained in use for several decades, notably in several early maps drawn by Camille Flammarion in 1876 and Nathaniel Green in 1877.
In 1958, the International Astronomical Union set up an ad hoc committee under Audouin Dollfus, which settled on a list of 128 officially recognised albedo features.
This involved a considerable amount of pruning; Antoniadi's La Planète Mars had mentioned 558 named features.