It bills itself as the leading online social network service in the United States for bringing high school alumni together, with over 90 million members.

Classmates Media operated online social networking and loyalty marketing services under the Classmates.com[7] and MyPoints[8] brands, respectively.

In 2020, PeopleConnect completed a merger with The Control Group, a provider of B2C information services located in San Diego, California.

[11] Classmates Media Corporation's business model is based on user-generated content and revenue from paid subscriptions and advertising sales.

[12] In early 2008, Nielsen Online had ranked Classmates as number three in unique monthly visitors (U.S. home, work) among social networking sites.

Life UK article on July 8, 2022, the costume designer of the Netflix show Stranger Things was reported as telling Australia’s Harpers Bazaar magazine, "We looked at real kids from the period.

5 District Attorneys in CA (including LA) filed a consumer protection lawsuit – Classmates updated its subscription renewal disclosures and settled the claim.

[26] Parent company United Online earned $70 million from marketing practices under investigation in 2009 by the Senate Commerce Committee.

United Online denied the allegations and maintained that customers were provided clear disclosures before agreeing to transactions.

[27] On August 18, 2010, New York Attorney General Andrew Cuomo announced a settlement with six companies, including Classmates, as part of a probe into the discount club industry.