Claude E. Robinson

In 1929, while still a student at Columbia, Robinson filed for Patent #1961170, an invention for recording the tuning of individual radio sets for what he imagined would be a ratings industry.

Further, the object of the invention would provide for scientifically measuring broadcast listener response over a selected period of time.

In 1932, Robinson published 'Straw Votes, a Study of Political Prediction', a pioneering book on scientific polling that was based on his doctoral dissertation.

In 1960, Robinson served as the chief pollster for Vice-President Richard M. Nixon's unsuccessful presidential campaign against Senator John F. Kennedy.

210 Understanding Profits (Library of American Capitalism) by Claude E. Robinson (Author), Publisher: Van Nostrand (1961)