In August 2020, the platform featured 35,000 listed boats in Europe and globally, accessible to more than 400,000 registered members.

[5] Jérémy Bismuth and Edouard Gorioux, two entrepreneurs from Marseille and Brittany respectively, set up Click&Boat in September 2013, launching the website in December 2013.

[2] A month later, Click and Boat joined the incubator of Paris Dauphine University with five members of staff.

[16] Two months later, in January 2018, French sailor Francois Gabart joined the company as a shareholder and official ambassador, listing his own boat on the platform.

[4][18] The company's co-founder Edouard Gorioux said to CNN: "Our target is to become the international leader, as Airbnb is for apartments".

The former can thus make a profit out of their vessels, since these can often be expensive to maintain and leave the marina 10 days per year on average.

[27] The company's business model is based on two concurrent trends: the collaborative consumption or sharing economy, where use as a service is preferred over ownership, and the rise of online tourism through travel websites.

CNN referred to the company as ‘the Airbnb of the Seas’, while The Times dubbed it ‘the Uber of the boating world’.