[1] Fake likes or reviews generating from click farms are essentially different from those arising from bots, where computer programs are written by software experts.
To deal with such issues, companies such as Facebook are trying to create algorithms that seek to wipe out accounts with unusual activity (e.g. liking too many pages in a short period of time).
[2] Click farms are usually located in developing countries, such as China, Nepal, Sri Lanka, Egypt, Indonesia, the Philippines, and Bangladesh.
[3] The business of click farms extends to generating likes and followers on social media platforms such as Facebook, Twitter, Instagram, Pinterest and more.
[6] Click farms have also been used to increase the views on everything from Spotify, Twitch and YouTube to creating fake reviews for businesses, products or services.
The need for click farming arises because, as The Guardian states, "31% will check ratings and reviews, including likes and Twitter followers, before they choose to buy something.
Deanna Yick, a spokeswoman for Mountain View, California-based Google, said that “we design our systems to catch bot-related attacks.” “Because a significant amount of malicious traffic is automated, advertisers are protected from these kinds of attacks.” she added.
Coca-Cola made its 2010 Super Bowl advert "Hard Times" private after learning it was shared on Shareyt and issued a statement that it "did not approve of fake fans.
If you run a Facebook page and someone offers you a boost in your fan count in return for money, our advice is to walk away – not least because it is against our rules and there is a good chance those likes will be deleted by our automatic systems.
"[11] LinkedIn spokesman Doug Madey said buying connections "dilutes the member experience, violates their user agreement, and can also prompt account closures.