Clifton is a coastal beach reserve motor camp in Hawke's Bay, New Zealand.
Clifton is located on Conservation Land, with the reserve being created to preserve the environment around the Cape Kidnappers for the large gannet colonies, which is a huge tourist attraction.
Clifton is located between the hilly terrain and the beach on a narrow strip of flat land.
The Clifton shoreline is constantly being cut away by stormy seas and high ocean tides.
The long term shoreline retreat at Clifton Beach is on average 0.75m per year, higher than coastal erosion rates at Te Awanga and Haumoana further north along the Bay coastline.