In recent times, the area surrounding the beach has seen massive commercial activity as it is located in one of the most sought after localities in Karachi.

Previously, Clifton Beach had only had a few small shops known as "Corniche Points", where visitors could buy things like mineral water, samosas, chai and other foodstuffs.

Now, Clifton Beach offers a variety of restaurants, including a McDonald's, and is bustling with and a multitude of vendors that entertain visitors.

Also, the Pakistan Air Force now holds regular shows on Clifton Beach on important national events.

[10] In 2005, Clifton Beach Park was opened as part of the renovation of the historic Kothari Parade and Bagh Ibn-i-Qasim.

Attempts include the installation of themed dustbins in the shape of Giant Fish and cleanup campaigns by local civil society members.