[3][4] The action of the picture takes place in the dashing 1990s - with their powerful and at the same time spontaneous business development, glamorous parties, gang wars, often turning into a bloody ending.

The protagonist of the film, a young ambitious Moscow music video director Grisha, is just starting his journey in this new profession for Russian society.

For the successful development of his career, he needs useful connections, therefore, in his environment there are only the highest paid video makers in the country, and among his clients are the most popular domestic artists.

Others only resemble real clip makers and representatives of creative bohemia: for example, the hero of Aleksandr Kuznetsov plays Vasily Coppola (son of the famous director Grigory Coppola), is somewhat similar to Fyodor Bondarchuk, Tonya Vodkina (Mariya Shalayeva) to Dunya Smirnova, Armen's elderly grandmother (Roza Khayrullina) on Mrs. Bronya, and the artist Okhlostanov, the star of the film Eight and a Half Dollars on Ivan Okhlobystin, who really played the main role in the film of the same name.

The main character (Alexander Gorchilin), bred under the transparent pseudonym Grisha Vizantysky, is the alter ego of Grigory Konstantinopolsky himself.