[1] The track received its radio debut on Zane Lowe's BBC Radio 1 show, where it was announced to be Zane Lowe's hottest record in the world on 26 September 2012[4] and the lyric video was made public on Example's official YouTube channel on the same evening.

Talking about the song, Example said: "it's got the light, the dark, the emotion, it's got the guitars, it's got the electronic elements, the rapping, the half time dubstep bits, everything I wanted to do is embodied by this record so it was the one to lead the album with.

"[8] Example has collaborated with producer Alex Smith in the past, as the two had co-written "Chasing the Sun" by The Wanted.

Robert Copsey of Digital Spy gave the song a positive review stating: If 'Close Enemies' is anything to go by, the answer is a firm no.

"Your smile should have told me you're trouble," he half-sings over a menacing guitar riff and moody synths, before breaking out into a gloopy, dubsteppy and suitably epic chorus.