It was released through Ministry Of Sound as a free download on 13 January 2011.

The song premiered on 4 January 2011 on Zane Lowe's radio show as his Hottest Record In The World.

It was also played by Annie Mac on her radio show hours later.

The music video, directed by Example himself along with the Chambers Brothers, has gained over 15 million views on YouTube.

The song is included on Example's third studio album Playing in the Shadows as a bonus track on iTunes.