[citation needed] CloudApp was initially launched in 2010 as a project by Max Schoening (former lead designer at Heroku).
Originally, it enabled knowledge workers to instantly share screenshots and file assets as short links that didn't require a download to view.
[6] The project then moved towards visual collaboration to allow sharing screenshots, gifs, annotations, and screen recordings.
[9] In June 2016, Koblasa secured US$2 million in a funding round led by Tikhon Bernstam, founder of Scribd and Parse, and Kyle York (CSO Dyn), which enabled him to acquire the intellectual property from Aluminum.io, invest in the platform and add founding team member Scott Smith to help scale the business.
[4][15] CloudApp integrates with Zendesk, Jira, Trello, Zapier, the Google Workspace, GitHub, Asana, Slack, several Freshworks products, and the Zoho Office Suite.