Some Club-Mate bottles include the slogan "man gewöhnt sich daran", which roughly translates as "one gets used to it".

The limited-edition Club-Mate consists of the original formula mixed with cardamom, cinnamon, star anise and citrus extract.

[6] As of July 2010, the company listed countries for example the United Kingdom,[7] the United States,[8] Belgium,[9] Bulgaria [10] and Luxembourg to reach distributors in 60 countries,[11] primarily in Europe, but also in Canada,[12] Australia, Hong Kong, Costa Rica and Taiwan.

Bruce Sterling wrote in Wired magazine that it is the favorite beverage of Germany's Chaos Computer Club.

[14] It is also popular at Noisebridge[15] and HOPE[16] in the United States, Electromagnetic Field in the UK, the Hack-Tic events in the Netherlands and the FOSDEM in Belgium.