[2] The docuseries follows Deion Sanders (nicknamed "Prime Time"), head coach of the Jackson State University Tigers football team, on and off the field.

[3][4][5] An earlier series, also named Coach Prime, was originally launched by SMAC Entertainment in 2021 as a six-episode documentary series following Deion Sanders in his first year as head coach of the Jackson State Tigers, airing on Barstool Sports' YouTube channel starting on August 29, 2021.

[5] On August 21, 2023, it was announced that SMAC Entertainment reached a deal with the University of Colorado to film the docuseries on campus.

In the preseason, Coach Prime throws his birthday part with special guest Master P. Right before the season starts the City of Jackson is facing a water crisis, declaring a State of Emergency.

Coach Prime quickly takes action ensuring his players have safe water by moving them to a nearby town to complete training camp.

Quickly we're shown the juxtapositon many of these players face; inching closer to their NFL dreams, while back home the struggles continue and survival is everything.

Coach Prime addresses Travis' injury status, as well as the challenges their program is faced when properly staffing the trainers to take care of their student-athletes.