[1][2] Located in Cobb County near Vinings, the venue is owned and operated by the Cobb-Marietta Coliseum & Exhibit Hall Authority, and took over two years to build.

[7] The asymmetrical top of the building rises above the multi-story glass facade that allows views of the grand alabaster staircase and lobbies beyond when lit at night.

[6] This 2,750-seat theater at the core of the centre was designed to accommodate both acoustic and amplified performances with the specific intent of attracting touring companies of Broadway shows.

[1] It also has access to Cobb Community Transit, which may move its Cumberland Transfer Station over I-75 adjacent to the center if the Northwest Corridor HOV/BRT is built.

In addition, the venue has hosted numerous other concerts and events, including Kraftwerk, Fifth Harmony, Tori Amos, Demi Lovato, Alice Cooper, ABBA, Incognito, Melissa Etheridge, Bill Maher, Harry Connick Jr., B.A.P, Norah Jones, Dave Koz, Eddie Izzard, Ebi, Taeyang, Monsta X, and (G)I-dle.

The building also appeared in the first-season finale of the television show The Walking Dead, its exterior being used to represent the Centers for Disease Control and Prevention.

[11][12] The upcoming edition, packaged as part of the new Hi-Rez Studios Expo, is scheduled for January 5–8, 2017, and will be held alongside the SMITE Xbox World Championship and the Paladins 150K Invitational.