Coin Master is a casual mobile game that incorporates mechanics from village building, slot machines, and social interaction.

Some free spins are gifted by Coin Master through links on their social channels and by subscribing to their email newsletter.

It was rumored that VIP status is given to players who spend a specific amount of money in the game depending on the country they play from, but people have accused Moon Active of not being transparent enough with the process.

[9] Jennifer Lopez,[10][11] Khloé Kardashian, Eugenio Derbez, Kris Jenner, and Scott Disick have featured in advertisements for Coin Master.

[12][13][14] Other celebrities who have participated in advertisements for the game are Ben Higgins, Chris Harrison,[15] Rae Sremmurd,[16] Terry Crews, Emily Ratajkowski,[17] Cardi B, Joan Collins, David Schwimmer, Dieter Bohlen, the Spice Girls, Thalia and Chayanne.

As part of the scam, a malicious website prompts the user to "prove they are not a robot" by playing other games or installing applications, with the end goal of receiving in-game currencies.

Many websites claim to give free spins for Coin Master, but some ask users to download risky apps, putting their privacy at risk.

The State Media Authority of North Rhine-Westphalia (Landesmedienanstalt Nordrhein-Westfalen) warned about the game and its advertising campaign in August 2019.

A group of media outlets reported on the game in the following months, including Saarländischer Rundfunk, OMR[21] and Der Spiegel.

also deals with the mobile game and noted that youth protection advocates see Coin Master as a "gateway drug to gambling".

Böhmermann voiced his opinion that Coin Master is marketed to children and adolescents despite corresponding denials, citing among other things such as the child-friendly look of the game and advertising from popular influencers like Pietro Lombardi.

The modifications implemented by Moon Active include the introduction of double age verification [25] and the restriction of minors from accessing the app.

Furthermore, the marketing strategy that previously employed influencers as brand ambassadors has been discontinued in Germany, underscoring that the game is not intended for children.

[26] This case is notable for being the first instance in which a German media authority took legal action against a developer located outside of Europe.