Through a partnership between Nadeem Zaman, then Marketing Head of Coca-Cola, and Rohail Hyatt, a former member of the Pakistani band Vital Signs, the inaugural season of Coke Studio Pakistan achieved significant success.

The show was rebranded as Coke Studio Bharat, signaling a shift towards a focus on India's rich musical heritage.

[11] The show retained the essence of Coke Studio, featuring a unique combination of artists accompanied by a house band and additional musicians.

[21] Season three debuted on 17 August 2013, on a wider platform encompassing MTV India, Big FM, and DD National.

It showcased a vibrant mix of genres – Carnatic and Hindustani classical music, brand new compositions, reimagined Bollywood hits, and exclusive productions created especially for the show.

[28] This season saw a diverse range of 13 music producers, including Agam, Amit Trivedi, Clinton Cerejo, Dhruv Sangari, Ehsaan Noorani and Loy Mendonsa, Hari & Sukhmani, Hitesh Sonik, Karsh Kale, Nitin Sawhney, Papon, Shantanu Moitra, Shilpa Rao, and Zila Khan.

The producers included A. R. Rahman, Aditya Balani, Amit Trivedi, Clinton Cerejo, Func., Hitesh Sonik, Orange Street, Papon, Ram Sampath, Salim–Sulaiman, Sonam Kalra, Vijay Prakash, and Winit Tikoo.

[33] This season saw nine producers curate their own compositions, including Amit Trivedi, Anupam Roy, Dhruv Ghanekar, Jatinder Shah, Jeet Gannguli, Manj Musik, Pradeep Giri and Ram Sampath.

[39] The series underwent significant changes, rebranding itself as Coke Studio Bharat, potentially signaling a shift in focus towards the nation's musical heritage.

[45][46] Arnab Roy, VP of Marketing for India and Southwest Asia, emphasized the preference for a self-owned branded channel over partnerships with video streaming services.

Production management was handled by Open X and Motion Content Group, while Universal Music India partnered in distributing the show.

Sean Roldan has returned to curate the season, preserving the artistic direction, while Open X and Motion Content Group have continued their roles in production management, and Universal Music India has remained the distributor.

[57] Ankur Tewari is overseeing the curation of this season, with the creative team comprising lyricists Swanand Kirkire and Kausar Munir, along with sound engineer and music producer K. J.

[59] The debut season of Coke Studio @ MTV in 2011, produced by Leslie Lewis, faced criticism despite its blend of mainstream and folk artists.

[60] Aditya Swamy, who was then the Executive Vice President and Business Head of MTV India, expressed that requesting a single producer to create 50 songs in 60 days was an excessive expectation.