Its coverage extends to Bollywood, Hollywood, South Cinema, and Korean entertainment as well as fashion, food, travel, health, and many others.

[3][4][5] Comscore revealed that Pinkvilla was the top entertainment portal in India for March 2019.

[6] Launched in May 2007, Pinkvilla was founded by Nandini Shenoy, who formerly worked at Microsoft as a software engineer.

Nandini formed a network of photographers to work with Pinkvilla, allowing the platform to gain readers in 2009 when some photos of Sonam Kapoor went viral.

[11] In 2021, international box office analyst Jatinder Singh joined the Pinkvilla editorial team.