Coke bottle styling

[8][2] The initial result was luxury performance automobiles, such as the 1962 Studebaker Avanti and 1963 Buick Riviera, earned this term "by having more rounded body panels with arcs over the wheelwells, making them resemble bottles of Coca-Cola laid on their sides.

[10] The 1962 Pontiac full-size models also "had a subtle horizontal crease about halfway down [the bodyside] and a slight wasp-waist constriction at the doors which swelled out again in the rear quarters"[11] One of the cleanest examples of the "Coke bottle" styling was the 1963 Buick Riviera,[12] a pioneering personal luxury car.

Chrysler's "interpretation of the Coke-bottle styling treatment to its struggling B-body cars ... [resulted in] ... smooth lines, subtly rounded curves, and near perfect proportions.

"[15][16] However, AMC discovered that compared to slab styling with deeply sculpted ridges, "the rounded "Coke-bottle" panels would be easier to make and the dies would last longer — an important cost consideration.

"[17] Author Clinton Walker described the archetypal product of Australian suburbia, the muscle car, with its "Coke bottle hip bump but the midriff of a go-go dancer?

"[18] According to automotive historian Darwin Holmstrom, Chevrolet "took it to its illogical extreme with the 1968 Corvette, though that car more closely resembled a prosthetic phallus than a Coke bottle".