Vehicle production for Victoria, Tasmania and New South Wales was in Adelaide from 1953 and Perth and Brisbane assembly ceased in 1954.

Chrysler also had an aircraft division which manufactured components for Canberra bombers, Jindivik drones and Winjeel trainers.

These changes failed to arrest the slide in sales, as General Motors-Holden came to dominate the Australian market, and the Royal was viewed as being outmoded and expensive.

Local engineers developed an Aronde station wagon unique to Australia, with a then-novel wind-down rear window and tailgate.

The assembly and marketing of Simca Aronde and Vedette models by Chrysler Australia was announced on 1 July 1959.

[18] By 1963, they had developed a local version, the AP5 Valiant, with distinctive styling giving the car a separate identity from the US Plymouth and Dodge variants.

Through the 1960s, Chrysler expanded the Valiant range, with 2-door hardtop, long wheelbase (VIP) and sporty (Pacer) variants.

The principal Rootes model sold in Australia was the Hillman Hunter and this car became a steady seller for Chrysler until 1973.

The Valiant was a good seller, but never quite gained the level of market acceptance as its major competitors—the Holden and the Falcon.

The launch of the Centura was delayed by several years as a result of embargoes placed on French imports, due to France conducting Pacific nuclear bomb tests, which impeded the supply of parts.

By the time the car arrived in Australia, its appearance was dated and, as a result, the Centura did not generate significant market interest.

A mild 'KC' Centura update in GL and GLX variants combined with a simplified choice of two versions of the 4-litre engine arrived in 1977, but the car then quietly disappeared from the market by the end of 1978.

Colt, Magna, Verada and 380 models were subsequently produced before production of passenger vehicles was discontinued in March 2008.

[22] In 2013, the RAM brand of trucks was introduced to the Australian market, converted locally by ASV, at the Holden Special Vehicles facility in Clayton, Victoria.