Coldwater Creek is an American retailer of women's apparel, accessories, shoes and home décor.

In 1984, Dennis and Ann Pence relocated from Manhattan to the resort town of Sandpoint in northern Idaho to start a direct mail business.

Writing and design were handled in house, leveraging Ann's background as a copy director for Macy's.

Northcountry took the then-unusual approach of depicting apparel without models and describing products with colorful prose.

In 1991 and 1992 major investments were made in upgrading computer systems and new executives were hired to help manage growth.

At the end of the fiscal year the company had begun the rollout of a new catalog title, Natural Elements.

Management was very focused on growing its internet business this year, stating "Coldwater Creek's objective is to derive 25% of its revenue through its e-commerce site by the end of fiscal 2000.

[6] With the goal of increasing the percentage of its direct sourced merchandise from 15% to 30%, the company opened an office in Hong Kong during the last fiscal month of the year.

[7] The company also began a 350,000 square foot expansion of its distribution center in Parkersburg, WV in the fourth quarter of 2005.

In May 2010, Georgia Shonk Simmons retired as president and CMO, replaced by Jerome Jessup.

[16] In July 2012, seeking to shore up a weak cash balance, the company secured a $65 million loan from Golden Gate Capital.

Jill Dean was promoted from her position as Chief Merchandising Officer to president and CEO.

In a statement the company said that it had “engaged in a thorough analysis of all potential alternatives” but had failed to find a buyer or a source of funds to support continued operations.

[21] In June 2014, Sycamore Partners, owner of brands including Talbots, Nine West, and Stuart Weitzman, purchased Coldwater Creek's intellectual property (use of the name, logo and customer list) through CWC Direct LLC, and opened new headquarters in Hingham, Massachusetts.

[23] As of February 2020, the company operated thirteen physical retail stores, all located in the United States.

In September 2020, Coldwater Creek's inventory and intellectual property assets were acquired in a $12.2 million deal with Hong Kong procurement company Newtimes Group.

[26][27][28][29] Coldwater Creek's new website went live on December 12, 2020, and Newtimes plans to relaunch its catalog, as well.