The agency played a pivotal role in London's cultural shift of the 1960s and was a nursery for a number British creative entrepreneurs who would later enjoy famed careers.

The agency's output had a distinctive sharp wit and confident font-led graphic style, well suited to the voguish "colour supplements" which the Sunday newspapers were launching at this time.

By the 70s, colour television with improved picture definition was rapidly taking root, bringing the need and the opportunity for greater sophistication in the commercials it showed.

Clients included Harvey’s Bristol Cream, Bird’s Eye, Parker pens, Fiat, Ford, Acrilan, Pretty Polly, and Ronson.

To circumvent restrictions on associating smoking with youth, glamour or life style, CDP devised a memorable series of images placing the product's gold pack in highly contrived, surreal surroundings.

Among those working there as young men were Frank Lowe, David Puttnam, Alan Parker, John Hegarty, Charles Saatchi, and Bob Isherwood.