John Michael Salmon, known as "Smokey" Salmon, (18 January 1931 – 7 April 2017) was an advertising executive who was known for his role at Collett Dickenson Pearce (CDP) and for "firing" the Ford Motor Company as a client after their public relations department attempted to interfere with his agency's creative process.

[1] After service in the Royal Air Force, where Salmon became close friends with the writer Len Deighton, he worked as a typographer and copywriter in advertising.

He got a job at the American agency Doyle Dane Bernbach and in 1967 at Collett Dickenson Pearce (now Dentsu) in London where he rose from copywriter to creative director and later chairman, being known as "Smokey" Salmon.

He recruited Omar Sharif to appear in advertising for Olympus cameras and Alan Whicker to promote Barclaycard.

[4] He "fired" the Ford Motor Company after their PR department attempted to interfere with his agency's creative process.