It is housed in the former premises of the company in Reggio Emilia, in Emilia Romagna in central Italy, converted for the purpose by the British architect Andrew Hapgood.

[1] It contains some two hundred works, and is open to visitors by appointment only.

[2]: 86 Among the artists represented in the collection are Vito Acconci, Francis Bacon, Basquiat, Alberto Burri, Francesco Clemente, Tony Cragg, Tano Festa [it], Lucio Fontana, Piero Manzoni, Mario Merz, Luigi Ontani, Mimmo Paladino, Tom Sachs, Mario Schifano, Julian Schnabel and Bill Viola.

[2]: 86 The gallery awards the biennial Max Mara Art Prize for Women to a young female artist working in the United Kingdom.

[2]: 86  Between 2006 and 2016 the winners of the prize were: Margaret Salmon; Hannah Rickards; Andrea Büttner; Laure Prouvost; Corin Sworn; and Emma Hart.