In 1962 it merged with entrepreneur John Bloom's rapidly expanding Rolls Razor washing machine company, which also concluded a deal to distribute Prestcold refrigerators.
However the company hit difficulties due to conventional retailers slashing prices in response, a postal strike that dried up their supplies of coupons which was their only source of obtaining customers, and arguably, market saturation.
As sales began to slow, Bloom cut prices and introduced ‘double offers’ such as washing machine and fridge packages, free weekend breaks and even his own trading stamps.
The Service side continued to make good annual profits but after a few years heads began to roll and new appointments made.
Further take overs included Creda and Hotpoint to make Merloni one of the biggest domestic appliance companies operating in the UK.