Compete.com provided two categories of information: Compete's panel measures U.S., but not international users.

Compete has worked diligently to develop what it believes is the largest and most diverse panel of online consumers in the United States.

Although no personally identifiable information was submitted to Compete.com,[3] the server received the originating IP address.

Compete.com was launched in 2000 by Bill Gross, an entrepreneur who started the search engine GoTo.com (later Overture).

[4] In March 2008, London market research company TNS purchased Compete.com for $150 million.