Hitwise is a division of Connexity, that measures behavior across desktop, tablet and smartphone devices.

[2] In 2015 Hitwise was acquired by Digital marketing company, Connexity, in a combined deal worth $47 Million on 14 December 2015.

In 2001 Hitwise launched in New Zealand, Hong Kong, United Kingdom and Singapore.

In 2006 Hitwise purchased HitDynamics, a bid management and web analytics platform.

Competitors in the internet market research space include Nielsen, Alexa, comScore, Netcraft, Quantcast, and SimilarWeb.