[2] In 2010, the LDS Church launched an update to Mormon.org that they called 'Mormon.org 4.0' that included new tools to create profiles for "explaining why they live their faith and why they are a Mormon".
[3] This website updated coincided with multimillion-dollar television, billboard and Internet advertising campaign, called I'm a Mormon, that launched in 2010.
[1] Similarly, the domain for the LDS Church's main website changed from LDS.org to ChurchofJesusChrist.org at the same time.
[7] The LDS Church's First Presidency explained that the change is a "complex effort in numerous global languages and much work remains.
We encourage all to be patient and courteous as we work together to use and share the proper name of the church.