Advertising in comic books

As these advertisements were directed at young people, many made sensational claims,[1] and sold the products for a few dollars or less, to be sent to a post office box.

Products offered included novelty items, toys, and self-improvement courses such as drawing and body building.

The Johnson Smith Company placed advertisements for gadgets and toys[2] that appeared on the back cover of many historically significant comic books, including Action Comics #1 (June 1938)[3] (the first appearance of the character Superman) and Detective Comics #27 (May 1939) (the first appearance of the character Batman).

[citation needed] The ads also included recruitment of youngsters to act as salespeople for products such as greeting cards and the national newspaper Grit.

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