[3] Other than fashion, the label has expanded to include jewelry and perfume (under the brand Comme des Garçons Parfums).

Kawakubo's heavy use of black distressed fabrics, and unfinished seams were viewed negatively by French critics.

Women's Wear Daily called it the "Hiroshima bag lady look", and the Associated Press proclaimed Kawakubo the "high priestess of the Jap wrap".

[10] The company also produces a line of agendered fragrances, most of which are unconventional in the world of perfume and aligned with the styles of its garments.

[14] The company also released the Luxe series Champaca, for which artist Katerina Jebb produced the visuals.

Its collections are designed in the studio in Aoyama, Tokyo, and manufactured in Japan, France, Spain, and Turkey.

[30][31] Swedish musician Jonna Lee collaborated with the company in the creation of her audiovisual album Everyone Afraid to Be Forgotten, where the fashion house designed the costumes for the film.

[38][39] In January 2020, a predominantly white group of models wore cornrowed lace-front wigs in the fall 2020 menswear show.

In August 2010, the company opened a 19,000 square feet (1,800 m2) six-level flagship store in Seoul, South Korea featuring a branded art-exhibition space, its first outside Japan.

[44][45] Signature boutiques are located in London (as Dover Street Market), Paris, New York City,[46] Beijing,[47] Hong Kong,[48] Seoul, Manila, Saint Petersburg, Tokyo, Kyoto, Osaka, Fukuoka.

[49] The aim of the Guerrilla stores is to be open for only one year[50] and to spend a minimal amount of money on the interiors.

Guerrilla stores have been opened, and subsequently closed, in Reykjavík, Warsaw, Helsinki, Singapore, Stockholm, Athens, and others.

[53][54] In December 2009, the company opened a 4,400 square feet (410 m2) store in Hong Kong called Under The Ground.

[57] In 2021, the company reintroduced its "Guerilla" stores, pioneering temporary boutiques that predated the pop-up shop movement by a good decade or so.