The Commercial Closet Association (CCA) was a New York City based non-profit organization, founded in 2001[1] to provide "training and best practices on the representation of" the lesbian, gay, bisexual and transgender (LGBTQ) community.

It contained "video clips, still photo storyboards, descriptive critiques, and indexing to more than 600 television and print media ad representations," sortable by various statistics and also by overall depiction or message about gayness, "categorized as vague, neutral, positive, or negative.

[citation needed] The Best Practices guidelines outlined how to create respectful ad representations of LGBT people to be used as part of advertising training.

[citation needed] Each year, the organization seeded 40-50 press stories and conducted worldwide advertising tracking and analysis of LGBT representations, complete with ratings and visitor feedback.

He had created a video program in 1997 called "The Commercial Closet", which was presented at film festivals internationally, and in 2001, Wilke was funded by broadcast historian Michael Collins, then of Quinnipiac College of Connecticut,[15] to start a full nonprofit organization by the same name.

[citation needed] Wilke had written about LGBT issues with Inside Media, Advertising Age (Crain Communications), Adweek (Nielsen Company), and other publications since 1992.

CCA is supported through foundation grants, corporate sponsorships, fundraising events, membership, individual donations, and training fees.