Communication for Development

Such two-way, horizontal approaches to communication include public hearings, debates, deliberations and stakeholder consultations, participatory radio and video,[1] community-based theatre and story-telling,[2] and web forums.

C4D recognises that communication processes often reflect power relations and aims to address this by enabling people's capacities to understand, negotiate and take part in decision-making that affects their lives.

Communication strategists in charge of promoting general aspects of development aid among donor countries' citizens consider that Com 4 Prom requires "serious" formats to reach the audience to be produced by journalists and documentaries makers.

On the other hand, documentaries, even if very interesting and shot with the highest standards, are too frequently tagged as "boring" by broadcasters and consequently pushed in the late hours of week days or early week-end TV grid's slots.

Therefore, news create a negative image of development aid, made of tensions and disasters meanwhile documentaries are only seen by few already convinced TV viewers who know what the subject is about.