It was during the group's first tour that Chiappardi and O'Brien decided to start working as a marketing company, realizing that there were few people out there to properly service the metal community.

[4] A free hard music magazine Concrete Corner was available for the consumer, while ‘Network Newz’ provided information for the store owner.

Occasionally for selected record launches, listening parties and midnight sales would be held the day before the release of the album proper.

Listening parties would be advertised through instore banners, syndicated radio shows, and in magazines that featured the SoundScan hard music chart, owned by Concrete.

Baby band artists, at the time, featured on the first disc included Kid Rock, Powerman 5000, Orgy and Limp Bizkit.

[5] Bands were selected for RetailVision via a regular weekly meeting of heavy metal fans who could vote for their favorite entries, thus helping the program maintain credibility and quality.

[5] Before producing Foundations, the first exclusively heavy metal trade publication, Concrete were contributing to Friday Morning Quarterback (FMQB).

It was a bi-weekly publication that provided release information, tour itineraries and a breakdown of all of Concrete's current projects, the idea behind it being that it should mimic the underground fanzines that were rife within the scene.