[5][8][9] From 2005 to 2013, the company's most well-known product was the Conduit toolbar, which is flagged by most antivirus software as potentially unwanted and adware.

[7] The toolbar software was referred to as a "potentially unwanted program" by some in the computer industry because it could be used to change browser settings.

[14] In September same year, Conduit spun off its entire website toolbar business division, which combined with Perion Network.

[9] The substantial size of the Conduit user base allowed Perion to immediately surpass AOL in U.S.

[9] In 2015, Conduit announced it would purchase Keeprz, a mobile customer loyalty platform, for $45 million.