Conduit had approximately 260,000 registered publishers who have collectively created content downloaded by more than 250 million end users.
Conduit began to shift away from this part of its business in late 2013 when it spun off its toolbar division into Perion Network through a reverse merger.
[14] In 2010 Conduit then-president Adam Boyden was featured in Forbes magazine online, in which he discussed the link between successful social gaming and marketing principles.
[17] During this time Conduit moved away from the toolbar part of its business in order to focus on its mobile and browser engagement offerings.
Lunden said further that, "Less than a month after browser-toolbar and mobile startup Conduit merged its Client Connect division with Perion, the company is making another change to its business.
[22] Some of the companies and brands that have used Conduit's platform are Major League Baseball, Time Warner Cable, Fox News, Zynga,[23] Chelsea Football Club, Groupon, Travelocity, μTorrent, and The Weather Channel.
[34] Conduit toolbars are automatically downloaded alongside certain freeware in order to provide its publisher with monetization.