Formerly the town was named after General Emilio Conesa, a prominent participant in the Argentine civil wars and in the fight against the indigenous people.

-San Nicolás branch- with a warehouse, store, hardware store, wooden corral, and agricultural machines; the Miranda y Torroba house with a general branch business; Genovio Ledezma, with coffee, billiards, and hair salons; José Irujo, with an inn, cafe, confectionery and store; José Subiza, grain and fruit collector; the suppliers Clementino Del Pozo and Albino Grisetti; Juan Toneguzzo, dedicated to masonry works; Emilio Vogliano, with restaurant; the Azcorra and Camou fuel warehouse; Alejandro Chambón's bakery, and other merchants such as Juan Perazzo, Germán Rodríguez and Ángel Peri.

Saturnino and Dámaso Insaurralde, the latter owner of the historic ranch "La Esperanza", and the brothers Juan and Ramón Altolaguirre, were the first landowners who, together with others, worked their lands, contributing to the progress of the town.

Other surnames and families linked to the history of the town from its early times are: Rocha de Sánchez, Morales, Gutiérrez, Arteach, Mina, Mosto, Grant, Munárriz, Mignaco, Bona, Casasola, Ledesma, Borzata, etc.

On 25 November 1900, the annual celebration of popular pilgrimages began, which contributed to the spiritual expansion of the population for many years.

A great advance was made in 1903 by ordinance of 4 November, approving the establishment of public lighting with 25 oil-powered lanterns, inaugurated on the 10th of the same month.