The town is named after Seth H. Conover, a descendant of Wolfert Gerritse van Couwenhoven, who would travel to the area for hunting and fishing.

The upper part of the Wisconsin River runs through the town, and there are several lakes that dot the area.

Much of the western part of the town is made up of Vilas County Forest lands.

Conover is served by USH 45 and STH 32, which run concurrently north–south through the middle of the town.

STH 17 also serves a small portion of the southeast corner of the town as it makes its way between Eagle River and Phelps.

It proceeds east through the Vilas County Forest towards Star Lake and eventually Boulder Junction.

Vilas County forest lands cover much of the Town of Conover, allowing for opportunities to camp, fish, and hike.

Every summer the Callie Rohr Memorial Canoe and Kayak charity race is held on the river.

Camp Ramah in Wisconsin is located in Conover on the shore of Upper Buckatabon Lake, approximately 18 miles (29 km) north of Eagle River and 5 miles (8.0 km) southwest of the unincorporated community of Conover.