[2] Most species occupy xeric habitats with well-drained soils composed of white sand.

It is a woody perennial shrub, often with masses of white to lavender blooms in the early spring or fall.

Conradina is found growing in association with sand pines and oaks, and may be a pioneer species in disturbed areas.

False rosemary has been suggested as a landscaping plant for xeriscaping because it is drought tolerant and grows well with little water, even in poor soils.

Until recently, limited scientific study had been published on culinary, medicinal or other properties of Conradina, but it has been shown to be a potential source for numerous essential oils and other compounds.