Conradina canescens

Conradina canescens, commonly called false rosemary,[1] is a shrub in the mint family.

It is native to the southeastern United States, where it is restricted to coastal areas of Alabama, Florida, and Mississippi.

[2] Its natural habitat is sandhills, coastal scrub, and flatwoods.

[3] This species a shrub that produces light purple flowers.

It is distinguished from other Conradina by its linear, revolute leaves that are densely gray-pubescent.