ConsumerAffairs is an American customer review and consumer news platform that provides information for purchasing decisions around major life changes or milestones.

[5] The company's business-facing division provides SaaS that allows brands to manage and analyze review data to improve their products and customer service.

[9] The company was founded in 1998 by Jim Hood, an Associated Press executive, editor and reporter, as an easier way of collecting consumer opinions.

In the article, Unbeatablesale.com complained to the Electronic Retailing Self-Regulation Program, a division of the Better Business Bureaus and National Advertising Review Council, that ConsumerAffairs "creates biased and negative portrayals of companies that don't pay for its service called ConsumerAffairs for Brands."

The ERSP "determined that ConsumerAffairs did not adequately disclose its paid affiliation with company members on its website and recommended it do it in a more clear and conspicuous manner."