Content (web series)

[3][4] The show stars Charlotte Nicdao as 23-year-old wannabe influencer Lucy Goosey and Gemma Bird Matheson as her down-to-earth friend Daisy Laing.

To capitalise on her crash video's viral status, Lucy conducts a live mukbang, attempts yoga and gets lost while bushwalking.

When her Instagram account is hacked, Lucy's private messages and an embarrassing image are exposed, costing Daisy a job promotion.

[6] The show's executive producer and director Daley Pearson initially wanted to pitch the idea of a comedy about a 19-year-old life coach.

[7] Except for a few key moments, the smartphone interface elements of Content were not screen-captured but were animated by Canadian film-making collective Shy Kids.

[8] Shortly after the first episode of Content was posted on the internet, Ludo's co-founder Daley Pearson promoted the show on Reddit.

[10] The reviewer also said the show's tone "feels judgemental", that Lucy is "held up as the ultimate millennial joke", and that "it's disappointing to see such an interesting format wasted on a condescending sentiment".

[10] Maxwell's review concludes; "With a format as interesting as this, and cast and writing team who are clearly engaged with their material, I really hope the show gets brave enough to bore me a little more".

[10] Caitlin Welsh of Mashable said Lucy is "a bit annoying and occasionally too one-note" and that Nicdao and Bird Matheson "have an easy chemistry that's explored in creative ways without breaking the conceit".

[11] Bridget McManus of Sydney Morning Herald awarded Content three-and-a-half stars out of five and wrote; "this peek into the online world of Lucy Goosey ... should terrify – and possibly irritate – anyone over the age of 30", and said the show is "a clever step into the future".