Daley Pearson

[3] In 2010, Pearson directed his first feature film, $quid, about a New Year's Eve party cruise that comes under attack by a giant squid.

[8][9] It follows a cop who has been demoted to the night watch and must investigate an increasingly absurd array of supernatural disturbances.

[14] In 2016, Pearson appeared alongside Chris Hemsworth in the viral Team Thor mockumentary, directed by Taika Waititi for Marvel Studios.

Pearson later would reprise his character, Darryl, in further digital shorts and Thor: Love and Thunder.

[17][18] Pearson and Aspinwall began developing Bluey after they were approached by the series creator, Joe Brumm, in 2016.

[19] The pair took Brumm's one-minute pilot episode to the MIPCOM television conference, where they began looking for investors.

The series, which launched in 2018, quickly found global critical[21] and commercial success as it expanded to air in 60 different countries.

Pearson and Aspinwall had previously attempted to pitch an animated supernatural comedy, The Strange Chores, in 2013.