Instead of the installation of software on client servers, a CDP feeds content through embedded code snippets, typically via JavaScript widget, Flash widget or server-side Ajax.
Content delivery platforms are not content delivery networks, which are utilized for large web media and do not depend on embedded software code.
Alternatively, a content delivery platform can be utilized to import a variety of syndicated content into one central location and then re-purposed for web syndication.
The term content delivery platform was coined by Feed.Us software architect John Welborn during a presentation to the Chicago Web Developers Association.
Intense Debate and Disqus both employ JavaScript widgets to display and collect blog comments on websites.