Kristina Halvorson is an American writer, entrepreneur, speaker, podcaster, and expert on the subject of content strategy.

[2][3] In 2009, Halvorson authored the first book on the topic of content strategy on the web, Content Strategy for the Web,[4] and is credited as being the foundation of the industry.

[citation needed] That same year, she initiated the first Content Strategy Consortium and was the keynote speaker at first Content Strategy Forum in Paris.

[5] In 2011, Halvorson launched Confab, a Minneapolis-based content strategy conference.

She has appeared as a featured speaker at conferences worldwide,[1][5] including South by Southwest (SXSW).