Context management is gaining in prominence in healthcare due to the creation of the Clinical Context Object Workgroup standard committee (CCOW) which has created a standardized protocol enabling applications to function in a 'context aware' state.
Context management is gaining in the Business Rule market as well.
For example, a seller may need to know such things as: is this shipment urgent, is this a preferred customer, do they need English or Spanish, what model is the part for?
In automating information integration, knowing and defining context of use is the single most pervasive and important factor.
This context mechanism is at the heart of allowing users to quantify what their context factors are precisely, this removes the guesswork from business transaction exchanges between business transaction information management partners and allows them to formalize their collaboration agreements exactly.