[1] It allowed farmers to exchange “past, present, and prospective crop, market, statistical, economic, and other similar information” at their local cooperative meeting, without breaking antitrust laws.
It was a critically important strategic authorization that enabled federated cooperative systems and marketing agencies-in-common to effectively function as coordinated entities.
The Act also created the Cooperative Research and Service Division which conducted research and service activities relating to problems of management, organization policies, merchandising, sales, costs, competition, and membership arising in connection with the cooperative marketing of agricultural products and the cooperative purchase of farm supplies and services.
For farmers, an increase in available information to help cooperatives work together was no substitute for the price floor on select crops that they demanded.
Demand for a price floor was steady, and culminated in the passage of the McNary-Haugen bills in 1927, and again in 1928, both which suffered the veto of President Calvin Coolidge.