In the advertisement, a young blond girl in pigtails stares in surprise as a cocker spaniel puppy tugs at her swimsuit, revealing her tan line.
An artist named Joyce Ballantyne Brand re-drew the little girl in 1959 when the original artwork was destroyed in a fire.
[4] A series of mechanical billboards were constructed across the United States, whereon the motorized dog and swimsuit bottoms rocked up and down perpetually.
Although most of them are long since gone or have stopped moving, one such billboard of the then Coppertone Girl still stands in Miami Beach — dog, pigtails, swimsuit, bottom, and all.
When Joyce Ballantyne Brand redrew the logo in 1959, she purportedly used her daughter, Cheri, as her model, and her drawing closely resembled the original artwork.