Today, the vast majority of corporate film content is hosted online and is published on the company’s website page and distributed through social media or email marketing.
Corporate video content is targeted towards that company’s core selling demographics or internal employees.
As video becomes a more integral part of a company’s communication strategy, often companies will release corporate videos with press release announcements, newsletters and other forms of communication to bolster the message reach and effectiveness.
The time and scale of a corporate video production can vary greatly based on complexity and messaging.
Video content has become a significant ranking factor for search engine optimization from search engines such as Google, Yahoo and Bing and as a result more companies are electing to create corporate video content for their websites.