A covered stand on the Shrivenham Road side was erected in 1932, it was replaced in 1960 with one obtained second hand from Aldershot Military Tattoo.

At a cost of £4,300 a roof was erected over the Town End, this was raised by the supporters' club, and was opened on 27 August 1938 by local MP W.W.

These original set of lights were supplemented by lights on both side stand roofs, which were sufficient for the County Ground to stage its first floodlit league match on 29 February 1956 v Millwall, seven days after Fratton Park became the first ground to stage a floodlit league fixture.

[2] In 1963, the Italian architect Pier Luigi Nervi, who had been responsible for stadia in Florence and Rome, was commissioned to design a replacement for the North Stand.

In its last years, due to safety concerns, the upper tier was used by television cameras and for crowd monitoring purposes only.

Erected in 1963 following the club's promotion to the Second Division, it is the only Rolex clock to be found at any football stadium in the world.

[4] The ground itself is on land previously owned by Swindon Borough Council to which the club had paid rent.

In September 2009 Swindon Town announced that the County Ground would be redeveloped into a 25,000-seater stadium ready for the 2012-13 season.

Talks with the council resurrected again in 2021 when Clem Morfuni took control of the club and restarted plans to buy the County Ground in a joint venture with the supporters' trust.

It contains an executive seating area, VIP lounge, the players' dressing rooms and a tunnel out onto the pitch.

Although planning permission was granted to build a roof on the stand, due to the club's financial plight at the time the necessary funds were not available.

A notable feature is a large Rolex clock adjacent to the scoreboard which is owned by Deacon's Jewellers, the only one in the world as part of a football stadium.

[citation needed] On 28 February 2009, to mark the 40th anniversary of Swindon Town's victory in the 1969 League Cup, the club announced it would be holding a competition to rename Stratton Bank to whatever the winner chose for the 2009/10 and 2010/11 seasons.

The winner, the Adkins Family Stand, was announced on Sky TV's Soccer AM show on 2 May 2009, with the draw being completed by then-Swindon Town chairman Andrew Fitton.

On 14 April 2008, chief executive Nick Watkins told a fans forum that the club was then considering opening up the second concourse to add executive boxes to the ground, and, in 2011, when plans for redeveloping a new County Ground coalesced, this was confirmed.

The Town End is currently sponsored by Imagine Cruising, however companies such as Better, Buzz Gym and Fast Plant have previously held sponsorship rights.

In August 2021, the club renamed the stand after late player and academy director Alan McLoughlin.

Another community function was included in the early 2000s, with the Arkell's stand's concourse being converted into a polling station for the town's local elections.

The ground has in the past been used as a concert venue; most notable for performances by Elton John, Lulu and Bryan Adams.