Coupang Play (Korean: 쿠팡플레이) is a South Korean subscription-based video streaming service launched by Coupang in December 2020.

[1] It is based on the former Hooq's assets.

After the SNL Korea 2 content, which lampooned Korean president candidates and congressperson, got viral, it has gained popularity with a reasonable subscription fee compared to other OTT services such as Netflix, Wavve and TVING.

[2] Coupang Play is a free benefit of Coupang's WOW membership.