It was founded by Omar Ronda, Alex Angi, Renzo Nucara, Carlo Rizzetti, Marco Veronese and Vittorio Valente, who left the group almost immediately and was replaced by Kicco.
The Cracking Art movement is currently formed by five artists: Alex Angi, Renzo Nucara, Marco Veronese, William Sweetlove and Kicco.
The common objective is to make art through a strong social and environmental commitment that, combined with an innovative use of plastic materials, evokes the close relationship between natural and artificial realities.
The artworks are designed to inspire sensibility in recycling plastic for the environment while leaving a significant artistic value to the world we live in.
The astonishment of meeting an ordinary subject transformed into something extraordinary through its super size, color and shape catches people attention and invites them to see urban life and cities in a different way.